Press

Back

MUSEUM OF MODERN ART RECOGNIZES UNITED AIRLINES’ COMMERCIAL ‘A LIFE’ AS A WORK OF ART

‘A Life’ Becomes Part of the MOMA’s Permanent Collection; Touring in Chicago, Dallas and San Francisco

EL SEGUNDO, CA., (October 11, 2005) — Trivers/Myers Music announced today the Museum of Modern Art has selected the United Airlines’ commercial ‘A Life’ as part of its permanent collection that starts touring today in San Francisco. Trivers/Myers Music created the music for ‘A Life’ and MOMA chose the commercial because it won the 2005 Association of the Independent Commercial Producers (AICP) Award for animation.

“United’s unique advertising is making a significant impact with our customers because it shows them that we understand travel is an essential part of their lives,” said Dennis Cary, United Airlines Senior Vice-President-Marketing. “It’s an honor that our advertising campaign continues to be recognized for its effectiveness, and now has been deemed a ‘piece of art’ by the Museum of Modern Art.”

The award-winning commercial was created by Fallon/Minneapolis and shows the important role that travel plays in the life of a business person in work and in pleasure. Animated by Academy Award ®-winning artist Michael Dudok De Wit, the 60-second spot follows the life of a business person, flying to meetings throughout his career and then flying to leisure trips after retirement.

The visuals are set to an original piece of music by Trivers/Myers Music, which then unfolds into an arrangement of Gershwin’s “Rhapsody in Blue,” United Airlines’ signature musical theme.

AICP Awards winners are touring the United States as part of the MOMA’s permanent collection in selected cities including: San Francisco at the MOMA on Oct. 11; Dallas at the Museum of Art on Oct. 19; Winston-Salem at the NC School of the Arts on Nov. 3; and Chicago at the Museum of Contemporary Art on Nov. 17th.