SHOOT MAGAZINE NAMES UNITED AIRLINES COMMERCIAL “THE NIGHT” TO ITS TOP TEN MUSIC TRACKS
EL SEGUNDO, CA., (August 23, 2006) — Trivers/Myers Music announced today that SHOOT Magazine has selected the music for the United Airlines’ commercial ‘The Night’ as one of its Top Ten Music Tracks for the summer. Trivers/Myers Music arranged and produced the music for ‘The Night’ along with nine other United Airlines spots created over the past three years, all part of United’s celebrated animated campaign. Shoot Magazine’s criteria for this award is to distinguish the commercials where the music really makes a difference.
The 60-second film opens with an obviously jet-lagged business traveler. The fifteen-hour time difference makes it impossible for him to sleep, and so he ventures out from the hotel only to be hailed by a moped driver who takes him on a whirlwind tour of the city that unfolds into a colorful night of lanterns, drums, dragons, masks and shooting stars.
The klesmer-like clarinet opening of Gershwin’s “Rhapsody in Blue,” United Airlines’ signature musical theme, scores the ennui of the film’s opening scenes. At the moment the moped driver appears, the music is transformed into an original piece of Chinese music composed by Elizabeth Myers and John Trivers of Trivers/Myers Music, who also arranged the Gershwin theme.
In order to make the music as authentic as possible, Trivers/Myers asked noted Chinese erhu player Karen Han, to perform the solo musical sections, joining members of the Los Angeles Philharmonic in a May 19, 2006 recording session at Capitol Records, Hollywood. Han is known for her performance on the score of “Memoirs of a Geisha” and numerous additional films including “Joy Luck Club” and “The Last Emperor.”
“We wanted the Asian music to be shocking,” said Elizabeth Myers of Trivers/Myers Music. “The sound needed to be raucous and interruptive with realism. This was no time to be polite,” she added.
The award-winning commercial was created by the creative team of Bob Barrie and Stuart D’Rozario and produced by Kate Talbott, all of Fallon/Minneapolis. Russian artist Aleksandr Petrov painted the animation, through Pascal Blais Studio of Montreal, Canada.