UCLA EXTENSION
Entertainment Studies & Performing Arts
Composer, arranger, pianist and music producer, Elizabeth Myers (together with husband John Trivers) has crafted a twenty year career creating music for television, films and commercials. Their work for the United Airlines animated advertising campaign, which uses their arrangements of Rhapsody in Blue, has become partoftheMuseumofModernArtPermanentCollection.
Put Your Music to Work: Composition for Commercials
X 484.931 | Music 4 units
$555 (through 12/11) $605 (after 12/11)
Thousands of TV commercials are produced and scored every year, and the advertising business is always looking for something fresh, new, and different. In this course, composers fine-tune their musical skills to end up with a body of work that best displays their talents. Each week, participants are given a different 30-second TV commercial to score. Assignments are compiled into a screening to be viewed and discussed by the class and constructively critiqued by the instructor. At the end of the course, students have a compilation of their work to be used for their presentation DVD showreel. Topics include concepts of advertising techniques, styles of scoring, the ad formula, self-promotion, standard business practices, and dealing with competitive demos. One audio engineering workshop designed for composers will be included as a field trip. Prerequisite: Students must be able to receive Quicktime files, record and/or edit their own music, and send MP3s via the Internet. Students who are not proficient in composing and producing their own cues may submit music samples or loop composites created in programs such as GarageBand, Reason, and Acid. Enrollment limited. Internet access required to retrieve course materials.
Reg# W9071
Westwood: Extension Lindbrook Center, Room 217
Wed 7-10pm, Jan 11 – Mar 14, 2012
El Segundo: Location to be announced
Saturday, 10am-5pm,
February 4
11 meetings total
Open to all composition majors and any interested music production students
